AUDIENCE THEORY

 

Audience theory from charlottecoppellotti

PLANNING: AUDIENCE PROFILE

 

PLANNING: MY TARGET AUDIENCE

When planning my project, and coming up with an opening sequence, it is important for me to understand what type of audience the sequence is aimed at, and how to market my project to them. Understanding my target audience allows me to create a product in which they will enjoy. I researched my target audience to understand what type of things they like and what kind of people they are, this included age, gender, ethnicity, and social class. This research will allow me to find an appropriate and effective way to reach my product to my target audience. I will show how I collected my research by answering questions.

1. Who is my primary target audience?

British females and males aged 15-34 who enjoy suspenseful, thriller movies.

2. What kind of films and television are they likely to prefer?

My target audience is likely to prefer films and television series that keep them on edge, with many suspenseful scenes and lots of plot twists that are revealed throughout the production. Some common themes from my research are obsessive stalking from the protagonist and dramatic irony, where the audience is exposed to more information than the antagonist. A television program that would fit this description is Nexflix's YOU, where a young male bookstore owner forms a crush on a young girl, however, the innocent crush becomes something even more sinister when she becomes his obsession, using social media and the internet, he uses every tool at his disposal to become close to her, even going so far as to remove any obstacle -including people - that stands in his way of getting to her.

3. What platforms do they choose to watch films and where are they likely to see information about films?

My target audience is most likely going to want to watch a movie in a niche market cinema such as Everyman or Oden, as they can experience the true quality a big screen and surround sound system. However, as my target audience is on the younger side, they will also enjoy experiencing movies online, using streaming websites like Netflix, Amazon or Sky and they may start to use other streaming services like Disney+.

4. What brands do they prefer?

5. What makes my film stand out from the competition?

To create a shock factor for the audience, as they may relate to the antagonist and create a sense of paranoia onto who may be watching them.  

6 . Why should my audience watch my film? 

My audience should watch my film as it focuses on a different type of storyline. The film focuses on a young schoolgirl who gets increasingly terrified by a stalker. My project will create eager and on edge emotions from the audience as they are grabbed into the suspense of the film.

Reaserch Title Sequences

 Scary Stories To Tell In The Dark (2019)

Title Animation Studio: IAMSTATIC

Creative Directors: Ron Gervais, Dave Greene

Production Company: IAMSTATIC

Executive Producer: Andria Minott

Art Direction / Animation: Steven Hollman, Ron Gervais, Dave Greene, Chris Crozier

Modeling: Chris Crozier, Dave Greene,

Compositors: Steven Hollman, Ron Gervais, Dave Greene

Cinematography: Roman Osin

Film Editing: Patrick Larsgaard

Casting: Rich Delia

Production Design: David Brisbin

Art Direction: Brandt Gordon

Set Decoration: Patricia Larman

Costume Design: Ruth Myers

Ratched (2020)

Production Company: Division

Directors: Heidi Berg & Felix Soletic

Director of Photography: Vladan Janković

Live Action Producers: Adam Baxter / Urška Vardijan

Production Designer: Miha Knific

—

Post Production

Design Studio: Elastic

Creative Directors: Heidi Berg & Felix Soletic

Editor: Doron Dor

Typographer: Benjamin Woodlock

Designers: James Levy, Carlo Sa, Pete Sickbert-Bennett

Animator: Sam Sparks, Trix Taylor, Laura Reedy

CG Lead: Caleb Ollivant

2D Compositor: Chris Russo, Krystal Chinn

Lighting: Scott Nishiki, Andy Wilkoff

Modeling: Michael Dupree, Jordan Gonzales

Storyboards: Arien Walizadeh, Lance Slaton

Editorial Support: Rachel Fowler

Online Editor: Andrew Young

Producers: Michael Ross, Paul Makowski

Associate Producer: Megan Rodriguez

Executive Producer: Luke Colson

Head of Production: Kate Berry

Managing Director: Jennifer Sofio Hall

Special Thanks: Milena Milicevic

Series Music by: Mac Quayle

RESEARCH: SCOOP IT!

 

In order to research and get ideas for my own project, I created my own SCOOP IT! account to collect various film trailers and openings that are based around the genre of horror/thriller. My group wanted to steer away from the supernatural aspects of some horror films and instead focus on the slow suspense that comes with these films. I researched films that were based around psychopaths and murders to help brainstorm ideas for my own project.