PLANNING: MY TARGET AUDIENCE

When planning my project, and coming up with an opening sequence, it is important for me to understand what type of audience the sequence is aimed at, and how to market my project to them. Understanding my target audience allows me to create a product in which they will enjoy. I researched my target audience to understand what type of things they like and what kind of people they are, this included age, gender, ethnicity, and social class. This research will allow me to find an appropriate and effective way to reach my product to my target audience. I will show how I collected my research by answering questions.

1. Who is my primary target audience?

British females and males aged 15-34 who enjoy suspenseful, thriller movies.

2. What kind of films and television are they likely to prefer?

My target audience is likely to prefer films and television series that keep them on edge, with many suspenseful scenes and lots of plot twists that are revealed throughout the production. Some common themes from my research are obsessive stalking from the protagonist and dramatic irony, where the audience is exposed to more information than the antagonist. A television program that would fit this description is Nexflix's YOU, where a young male bookstore owner forms a crush on a young girl, however, the innocent crush becomes something even more sinister when she becomes his obsession, using social media and the internet, he uses every tool at his disposal to become close to her, even going so far as to remove any obstacle -including people - that stands in his way of getting to her.

3. What platforms do they choose to watch films and where are they likely to see information about films?

My target audience is most likely going to want to watch a movie in a niche market cinema such as Everyman or Oden, as they can experience the true quality a big screen and surround sound system. However, as my target audience is on the younger side, they will also enjoy experiencing movies online, using streaming websites like Netflix, Amazon or Sky and they may start to use other streaming services like Disney+.

4. What brands do they prefer?

5. What makes my film stand out from the competition?

To create a shock factor for the audience, as they may relate to the antagonist and create a sense of paranoia onto who may be watching them.  

6 . Why should my audience watch my film? 

My audience should watch my film as it focuses on a different type of storyline. The film focuses on a young schoolgirl who gets increasingly terrified by a stalker. My project will create eager and on edge emotions from the audience as they are grabbed into the suspense of the film.